Fred Wilson has a response today to Eric Schmidt’s declaration in Edinburgh that Google+ is an “identity service”. He asks and answers his own question. “whom Google built this service for? You or them. And the answer to why you need to use your real name in the service is because they need you to.” Of course Facebook is also an identity service. Facebook Connect is the means of distributing it. And of course Facebook too is built using real names because “they need you to”. At this level FaceBook and Google have much in common, and both are vying