I am a founder and CEO at SignalRank, a data driven technology company. I publish a weekly newsletter – That Was The Week – on Substack. The posts here are pulled from it. I also have a video podcast with Andrew Keenthat accompanies it each week. You can see the full catalogue on AnchorSpotify , Youtubeand Apple Podcasts. And I am a regular guest on Steve Gillmor’s The Gillmor Gang.

Category: realnames

Microsoft/RealNames, realnames

Hack

Here’s a neat tip. Every internet connected computer has a hosts file. On Windows machines this file is in C:windowssystem32driversetc. If you are running NT, Windows 2000 or XP this may be c:winntsystem32driversetc. The file is called hosts or hosts.sam. A small modification can render Keywords active again – at least for as long as the RealNames resolvers are active. Add the following line to the file by editing it in Notepad. 204.29.171.10 auto.search.msn.com By doing this you fool the browser into directing all traffic from the address bar to RealNames resolvers. If your file is called hosts.sam rename it

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Microsoft/RealNames, realnames

Assets

The following has been posted to the RealNames Web Site. RealNames Asset Sales RealNames Corp. has created several Executive Summaries that describe the services, including intellectual property, software and hardware, that will be sold as part of the liquidation of the corporationês assets.  These summaries describe RealNamesê: Alliance Keyword Program Contact Card Enterprise Keyword System Global Keyword Platform Internationalized Domain Names Resolution Platform ML.ML Internet Naming Platform Wireless Keyword Platform RealNames Patent 6,151,624 The summaries also outline the bidding procedures for the asset sale.  Bids will be accepted until June 27, 2002. To start the process of qualifying to participate

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Microsoft/RealNames, realnames

CircleID Piece

From www.circleid.com RealNames’ Termination: More Catastrophic than Anticipated!   by Keith Teare | Email | Bio   “I wrote this opinion piece for CNet’s news.com. I had been asked to provide it. On May 27 I had been told by the editor that ‘it will run on 4am on Thursday’…and I still await an explanation of it’s non-publication.” Microsoft is a special company. By definition, its operating systems and Internet browser are no longer just “applications;” they constitute a platform. They are – for 90 percent of Internet users – the sole interface to all Internet content and services. The browser

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Microsoft/RealNames, realnames

Ballmer on Partnering protocol

From Steve Ballmer’s memo to Microsoft employees today: “But our mission is not just about building great technology. It’s also about who we are as a company and as individuals, how we manage our business internally, and how we think about and work with partners and customers,” Ballmer wrote. It would seem that the decision regarding RealNames flys in the face of many of these pronouncements. Particularly those marked in red. A fuller version – from CNet news.com: Ballmer issues employee call to action By Joe Wilcox Staff Writer, CNET News.com June 7, 2002, 8:20 AM PT Microsoft CEO Steve

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Microsoft/RealNames, realnames

Mozilla and RealNames

Mozilla 1.0 has been released. It can be modified to use RealNames. The URL’s below [in blue] need to replace the standard URL’s for the network.search.url and the keyword.URL properties, and false needs to be changed to true in the keyword.enabled property in the file named all.js which is in the prefs directory under the Mozilla application. You can edit this file using Notepad or any text editor. // SYNTAX HINTS:  dashes are delimiters.  Use underscores instead.// ; The first character after a period must be alphabetic. pref(“network.search.url”,”http://navigation.realnames.com/resolver.dll?realname=lookup+“); pref(“keyword.URL”, “http://navigation.realnames.com/resolver.dll?realname=“);pref(“keyword.enabled”, true); 6:39:23 PM

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Microsoft/RealNames, realnames

PDF of Powerpoint – Jan 2002 at Microsoft

A number of people have emailed me asking for some background on the negotiations with Microsoft. Here is a PowerPoint file from a meeting held in January 2002. It outlines the success RealNames was having. It includes 2002 forecasts. It also looks at the consequences to various stakeholders should Microsoft choose not to renew the contract. January 2002 at Microsoft As you can see from the final two slides, at this time Microsoft were advising us to sell the company. They had made clear that if we did so we would be able to expect ongoing service through the browser.

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Microsoft/RealNames, realnames

Reply to Danny Sullivan

Danny makes a number of points in the article below. I’ll deal with them one by one.<?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> So where does the smoking gun belong? I put it in the hands of RealNames itself. The company has made so many shifts in direction since it launched that it’s been hard to keep up with it. Danny is correct that RealNames model changed several times. However – and this is a hard fact for many who have never run a business – business models are intended to change in the early stages of a startup.

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Microsoft/RealNames, realnames

Danny Sullivan Piece

Danny Sullivan is one of the best journalists in the Internet Search space. His article – published 6/2/2002 is below. I disagree with Danny’s conclusions but his piece is a considered and well thought out view. I’ll post my disagreements seperately, because I think it will be a good way to get to the real issues. The original URL is http://searchenginewatch.com/sereport/02/06-realnames.html   RealNames To Close After Losing Microsoft By Danny Sullivan, EditorThe Search Engine Report, June 3, 2002 RealNames, which provided a pioneering alternative to the domain name system, announced last month that it would cease operations as of June 28 after

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Microsoft/RealNames, realnames

Week 3 Stats

This Week’s Stats General Statistics Successful Hits For Entire Site 601,018 Average Hits Per Day 25,042 Home Page Hits N/A Pages Page Views (Impressions) 87,988 Average Per Day 3,666 Dynamic Pages and Forms Views 516 Document Views 87,472 Visits Visits 66,757 Average Per Day 2,781 Average Visit Length 00:10:24 International Visits 39.76% Visits of Unknown Origin 1.40% Visits From Your Country: United States (US) 58.84% Visitors Unique Visitors 46,114 Visitors Who Visited Once 39,643 Visitors Who Visited More Than Once 6,471 3:11:32 PM

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