… nailing Unit Economics This post was first published on the Crunchbase blog. Every startup begins as an idea. And as a founder, your idea needs a powerful story that wins the support of two key audiences: The customer. The story to a potential customer is all about what product or service you offer them, why they should care, how and when you plan to deliver it, and at what price. The investor. The story to an investor is simply how the money they give you will grow into more value, how fast and how big. It is also why you