The future of publishing and reading?

A nice vision of the near future from BERG. It is focused on Magazines but makes me think about web content more. What is the role of a web site, a web page, a post and a tweet in this world?

The UI concepts are nice, but functionally limited. And the discovery of content doesn’t seem to exist, it assumes subscriptions to publications – which I’m sure will only be part of the story, and a small part at that.

Take a look yourself:

http://vimeo.com/moogaloop.swf?clip_id=8217311&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ffffff&fullscreen=1

Mag+ from Bonnier on Vimeo.

Hat Tip to CrunchGear

Discussion at TechMeme