I am a founder and CEO at SignalRank, a data driven technology company. I publish a weekly newsletter – That Was The Week – on Substack. The posts here are pulled from it. I also have a video podcast with Andrew Keenthat accompanies it each week. You can see the full catalogue on AnchorSpotify , Youtubeand Apple Podcasts. And I am a regular guest on Steve Gillmor’s The Gillmor Gang.

Microsoft/RealNames, realnames

Hack

Here’s a neat tip. Every internet connected computer has a hosts file. On Windows machines this file is in C:windowssystem32driversetc. If you are running NT, Windows 2000 or XP this may be c:winntsystem32driversetc.

The file is called hosts or hosts.sam.

A small modification can render Keywords active again – at least for as long as the RealNames resolvers are active.

Add the following line to the file by editing it in Notepad.

204.29.171.10 auto.search.msn.com

By doing this you fool the browser into directing all traffic from the address bar to RealNames resolvers.

If your file is called hosts.sam rename it to just “hosts”. Reboot and like magic RealNames will continue to work.

3:29:14 PM