As the piece on Archimedes web site states:
M.dot’s vision is that all businesses can be Mobile accessible and discoverable. The platform allows businesses to create, maintain and promote their mobile presence, all from a smart phone app. In many ways M.dot is similar to the web creation and hosting companies that have served individuals, small and medium businesses and other groups during the web’s growth era from the mid 1990s to today. M.dot’s difference is that it is completely mobile-first without any legacy complications and is entirely focused on providing a mobile presence and mobile specific features such as location awareness and “click-to-call” functionality to these same customer segments.
Big idea, mobile first, great engineering and UI skills in the founding team. Just the strengths Archimedes likes….